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Navigating the AI Confidence Trap | Ipsos Healthcare

Healthcare Publication

Navigating the AI Confidence Trap: Ensuring Strategic Success Through Validated Insights and Expertise

In this Ipsos Point of View, discover how to harness AI's speed without falling into the confidence trap.

16.06.26

Innovation Publication

Concept Testing with Digital Twins

16.06.26

Ipsos Update Publication

Ipsos Update – June 2026

02.06.26

Customer Experience Publication

CX Global Insights 2026: Unlock the Future of Customer Experience

29.05.26

Generations Publication

Ipsos Generations Report 2026: Continuity vs Rupture

12.05.26

Artificial Intelligence (AI) 05.08.24

AI in Vietnam 2024

Ipsos Global Trends 2024: Vietnam edition

Global Trends 28.10.24

Ipsos Global Trends 2024: From Vietnamese Tensions to Intentional Business Opportunities

Generations 17.09.24

Generation Myths & Realities 2024

All content

Environmental, Social and Governance (ESG) Publication

ESG Council Report 2023

Established in 2023, the Ipsos ESG Council brings together senior level executives with responsibility for sustainability and the development of ESG best practice from some of the most respected corporations in the world.

12.05.26
Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.

05.05.26
Luxury Publication

Hedonism, Heritage, and Human-Centricity: The New Codes of Global Luxury

As we move deeper into the 2020s, the global luxury sector finds itself at a fascinating, albeit complex, crossroads. Based on the Ipsos Global Trends 2025 and other research conducted by Ipsos, this report outlines a market defined not by linear growth but by deep psychological duality.

07.04.26
Brands Publication

Marketing Anchors: The case for capability in an era of transformation

Is creativity and on-the-job learning enough for the modern marketer to succeed? To help answer that question, we surveyed 1,226 marketing practitioners across the UK, US, Canada and Australia.

07.04.26
Brands Publication

From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

07.04.26
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Healthcare Publication

The Longevity Shift: A New Era of Physician Engagement in Longevity Medicine

Longevity medicine is changing physician-patient dynamics. Download our framework for healthcare professionals navigating new patient expectations and structural barriers.

07.04.26
Ipsos Update Publication

Ipsos Update – April 2026

Iran, International Women's Day, Mobility… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

07.04.26
Environmental, Social and Governance (ESG) Publication

Avoiding the Activist Trap in ESG Marketing

Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.

31.03.26
Artificial Intelligence (AI) Publication

Personas in the Age of AI

Promises and limitations.

17.03.26
Sustainability Publication

Beyond Compliance

Building resilient supply chains through human-centric assessments

16.03.26
Ipsos Update Publication

Ipsos Update – February 2026

Synthetic data, tariffs, climate change… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

02.02.26