Quantifying the connection between quality and loyalty in automotive purchase.
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
Achieving brand growth in a mindful and mindless world.
A corporate communications perspective.
Using consumer “signals” to identify new Innovation Spaces.
Reassessing the eight motivators of purchase in the context of COVID-19.
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
A monthly round-up of Ipsos research and analysis from around the world.
Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.