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  Mobility Survey

  The Ipsos Mobility Report 2026

  The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety.

  07.04.26
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  Customer Experience Ipsos Voices

  Gaming the Score: When Feedback Becomes Fiction

  Uncover the hidden forces distorting your customer feedback and learn how to stop survey gaming from sabotaging your success in this article by Rollo Grayson, Global Head of Products, Customer Experience, Ipsos

  07.04.26
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  Ipsos Update Publication

  Ipsos Update – April 2026

  Iran, International Women's Day, Mobility… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  07.04.26
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  Market Research Ipsos Voices

  TẾT 2026 in Vietnam: Festive hearts, sharper carts

  Tet is Vietnam’s defining season of reunion, remembrance, and renewal. Move beyond what sold where. Be where decisions happen. The latest Ipsos study uncovers Vietnamese consumer sentiment and behaviors for Tet 2026, and plan Tet 2027 with confidence and clarity.

  06.04.26
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  Environmental, Social and Governance (ESG) Publication

  Avoiding the Activist Trap in ESG Marketing

  Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.

  31.03.26

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  Manage your communication preferences from Ipsos

  Update

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  Happiness Survey

  Global Attitudes to Happiness 2026

  The Ipsos Happiness Report for 2026 finds that across 29 countries surveyed by Ipsos, people are happiest in Indonesia and the Netherlands.

  19.03.26
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  Artificial Intelligence (AI) Publication

  Personas in the Age of AI

  Promises and limitations.

  17.03.26
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  Reputation Survey

  Impacts of Multinational Corporations

  What citizen-consumers want from foreign companies doing business in their country.

  16.03.26
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  Advertising Ipsos Voices

  Misfits Stories: The Power of Storytelling in Creative Effectiveness

  Stop selling. Start storytelling.

  16.03.26
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  Communications Events replay

  [Webinar] KEYS: Battle For Attention

  In today’s hyper-fragmented landscape, communicating using short-form content and social media platforms is an essential part of our toolkit. But are they better suited to short-term engagement rather than long-term brand building? And what does genuinely innovative and creative advertising look like these days?

  16.03.26
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  Sustainability Publication

  Beyond Compliance

  Building resilient supply chains through human-centric assessments

  16.03.26