Innovation & Knowledge

Driving quality

Quantifying the connection between quality and loyalty in automotive purchase.
6 October 2020
Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
2 October 2020

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Consumer & Shopper

Ipsos Update - October 2020

Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
1 October 2020
Consumer Goods
Dancing with Duality

Achieving brand growth in a mindful and mindless world.
23 September 2020
Taking a stand in the age of COVID-19

A corporate communications perspective.
15 September 2020
Bigger innovations require bigger data

Using consumer “signals” to identify new Innovation Spaces.
11 September 2020
Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
9 September 2020
Consumer & Shopper

Ipsos Update - September 2020

Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
1 September 2020
Clean, green and affordable: Striking a balance between sustainability, hygiene and value in packaging

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
5 August 2020
Consumer & Shopper

Ipsos Update - August 2020

A monthly round-up of Ipsos research and analysis from around the world.
3 August 2020
Consumer Goods
The time is now: Telehealth and rise of virtual care

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare.
28 July 2020
Signals #10: Understanding the coronavirus crisis – the story so far

This special tenth edition of our Signals digest recaps on the content we have featured across the series and looks back at some of the defining moments of the crisis so far.
28 July 2020