Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
Ipsos has taken its dedication to development research and evaluation in Africa to the next level with the establishment of the Ipsos Africa Centre for Development Research and Evaluation
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
Inclusivity, climate change, broken-system sentiment… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
On the eve of the important ANC NEC conference starting on Reconciliation Day at NASREC, the latest poll by global research company Ipsos, calculates that the support for the ANC is still firmly less than half of registered voters.
Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
