World in motion
World Cup
The World Cup in Qatar is clearly the sporting event of the year – a focal point for attention for people around the world, regardless of whether or not they normally follow soccer.
Starting in France, the defending champions, 68% say it’s a moment of “sharing, where family and friends can come together”. For 63% it’s a “moment of unity for the country”, and for 60% it’s an “unforgettable event”.
Indeed, football’s ability to spur pride in one’s country is evident in Ipsos’ global research ahead of the World Cup where expectations that their team would win ran very high – at least in some places. Belief in their own team’s prospects was particularly evident ahead of the tournament in Argentina (where 73% anticipated victory) and Brazil (66%).
Influencer nations
Among the participating teams in Qatar – albeit not making it to the final stages – were Germany, Canada, and Japan. These three countries are clearly making their mark beyond the football stage. They make the podium in the Anholt-Ipsos Nations Brands Index, with Germany coming out top for the sixth year running. With lower scores on the governance and welcoming people metrics, the United Kingdom has fallen out of the top five for the first time.
Meanwhile, Canada, Germany and France outpace other major countries – and international organisations – when people around the world are asked for their views on who will have a positive impact on world affairs over the coming decade.
Table of content
- January - A third year begins
- February - War returns to Europe
- March - Antarctic heatwave
- April - A populist year?
- May - Cost of living crisis
- June - Women's rights
- July - A cruel summer
- August - A new Cold War?
- September - National identities
- October - Green Transport
- November - Peak population
- December - World in motion
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