ESG Brand Tracking

Understanding and monitoring how brand ESG initiatives impact brand choice

Ipsos | Brand Success | ESG Brand Tracking

Ipsos | Brand Success | ESG Brand Tracking

Making a positive impact

As awareness of climate change and social inequality grows, there is increasing pressure on companies to show they are making a positive impact in the world. One of the best ways of doing this is through ESG (Environmental, Social & Governance) initiatives.

But this is easier said than done. For purpose initiatives to be successful, brands need to understand whether their actions in this space are noticed by consumers, seen as credible and meaningful and whether there is a link between their ESG projects and brand growth.

Knowing which ESG initiatives stand to deliver the greatest return on investment (ROI) can help brand owners understand which areas to focus on and what to communicate.

After extensive R&D in this field, Ipsos are proud to announce ESG Brand Tracking: a tool for ensuring that a brand’s sustainability efforts resonate with people and positively shape their brand choice.

Our research shows that to impact consumer choices, sustainability must be a ‘co-benefit’, working alongside other fundamental drivers such as being easier to find, affordable or healthier.
If sustainability benefits are integrated with these core functional and emotional benefits, then this can increase your brand’s competitive edge, and build a deep and meaningful relationship with consumers.

What ESG brand tracking delivers

  • Understand how your brands perform relative to its competitors in key ESG areas

  • Identify how your ESG initiatives work alongside other strategies to shape positive expectations of your brand

  • Spot the most effective ESG messaging opportunities

  • Determine which groups prioritise ESG and which are driven more by other factors

Ipsos | Brand Success | ESG Brand Tracking

What makes it unique?

  • Benchmark your brand’s ESG performance in a competitive context with proprietary ESG brand metrics and a single sustainability KPI

  • Integrate your ESG insights with broader metrics for total understanding of your brand

  • Combine brand learning with Ipsos’ broader knowledge, giving you confidence to take the right actions for people and for the planet

Get in touch with an Ipsos expert

To take the first step towards transforming your business by using our unique new approach to brand tracking, contact your local Ipsos office or send a request via the form below.

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