What a waste, Ian Dury once sang, that he had decided to be a musician instead of being a doctor, a lawyer or one of many other things. That’s the trouble with choosing: if you pick one option, you miss out on others. But it’s also real life.
Learn more about the five methods which comprise the backbone of nonconsious measurement: Behavioral Economics, Eye Tracking, Facial Analysis, Applied Neuroscience and Biometrics.
In 2018, the Indian economy will be in fifth place worldwide, ahead of France and the UK. This dynamic, opening new balances of power, is part of a favourable trend for Asian countries that will be in the ranking of the ten largest economies in the next 15 years.
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
