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Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?
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Three keys to unlock brand success: shaping Expectations, integrating Context, acting with Empathy
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Researchers will move faster in 2023 with digital survey automation
How DIY surveys are delivering faster, more cost-effective consumer insights.
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A global perspective: all is not lost
Trust continues to be on the rise for almost all sectors and institutions measured this year.
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Trust in Government: crumbs of comfort
In nearly all the countries we have surveyed, trust in government is in a better position than it was four years ago. But is it enough?
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The relationship between trust and regulation
If we are to believe the narrative of trust being in crisis, we should be seeing large-scale concerns about levels of regulation around the globe.
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Trust across generations: different but the same
Generations are not as important as most think and that the vast majority of issues and attitudes do not map neatly onto the generation definitions.
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Trust in professions: a return to the status quo ante
Many professions have seen little to no impact on their trustworthiness scores.