Flair Collection

Flair France 2011 - A Society of "Extra-Lucids"

The stance Ipsos Flair takes in relation to French society and the changes taking place is one — cherished by psychologists and by Freud in particular — of “benevolent neutrality.”

Flair France 2011 - A Society Of "Extra-Lucids"

Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and interpretation of the behaviors, attitudes and opinions of consumer-citizens.