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Flair Collection

The Ipsos Flair collection explores the social, economic, and political context in a selection of countries around the world. With passion and curiosity, our local experts capture the mood of the nation and transform survey results into inspiring insights. Read more in our collection of articles on key topics facing the world today.

2024

An introduction to Flair Brazil 2024: Nostalgia or perspectives

There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.

2023

An introduction to Flair Chile 2023: A historic year?

Discover the first edition of Flair Chile 2023: Navigating new global disorder amidst tremendous challenges.

An introduction to Flair France 2023: The era of polycrisis?

In a world of crises, brands must prioritize empathy, security and social/environmental responsibility. Understanding evolving views of globalization and capitalizing on the trend towards national and local brands are key strategies for success, while empathy and understanding consumer behavior remain crucial as uncertainty persists.

An introduction to Flair Italy 2023: Catenaccio

Italy, like many major European nations, is overwhelmed by a polyphony of crises.

An introduction to Flair Brazil 2023: What Brazilians think

In 2023, after almost a decade, Brazil is once again looking to its future.

2022

Flair Brazil 2022 - Gaps & Bridges

At last, Covid-19 will not be the main protagonist. But which issues are arising in its wake, and what will prove most important in Brazil’s election year?

The Devil you know: Gender inequality in Japan

Why Japan continues to shrug off the staggering costs of gender inequality. An Ipsos Flair chapter written by our experts in Japan.

Flair Russia 2022 - In the Flow of Change

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Diversity & Inclusion

The Devil you know: Gender inequality in Japan

Why Japan continues to shrug off the staggering costs of gender inequality. An Ipsos Flair chapter written by our experts in Japan.

Communication & Advertising: How can brands speak authentically about diversity?

The turning point regarding diversity came in 2020 after the tragic assassination of George Floyd in the US which sparked protests around the world.

The risk of being transgender in Colombia

According to figures from the Inter-American Commission on Human Rights (IACHR), the life expectancy for transgender people in the Americas - that is, in all countries included in the Americas - is 35 years. This information, although it is an estimate, is close to the average age of fatalities reported by human rights organizations in Colombia, including Colombia Diversa and t...

Feminism and the glass ceiling in Colombia

Aware of the positive effect that gender equality has on economic growth and sustainable development, the member states of the United Nations committed themselves in 2000 to the Millennium Development Goals, and since 2015 through the Sustainable Development Goals (SDG), to achieve gender equality and to end all forms of discrimination against women and girls.

2021

Flair Colombia 2021 - Building on Diversity

Discover the dynamics of a fascinating country through the eyes of Ipsos researchers in this wide-ranging collection of articles on society, markets, and people in Colombia.

Flair Indonesia 2021 - Back to Growth

As the country looks to move on from the pandemic, consumers are demanding more from brands.

Flair Italy 2021 – A country at a crossroads

After the devastating effects of the pandemic, Italy is faced with a dilemma.

Flair South Korea 2021 – Leading the way

In 2021, Koreans are satisfied with the government’s response to Covid-19 and embracing the “Home Economy”.

Flair Saudi Arabia 2021 - Attractiveness and Uncertainties

A comprehensive publication about the attractiveness and uncertainties in the Kingdom.

Flair France 2021 - Now or Never

In 2021 the country is very pessimistic for what lies ahead, but open to new consumer trends.

Flair Russia 2021 - Progress

In the third edition of Flair Russia, Ipsos experts share their vision of what the future may hold for us over the coming years and what signals of the future we can recognise today.

Flair Brazil 2021 - Together in Sickness and in Health

The COVID-19 pandemic has hit Brazilian society hard and revealed deep inequalities in access to essential services such as healthcare, education and internet. At the same time, the economic and health crises have functioned as an inflection point and accelerated transformation. People have adopted innovative solutions, developed new skills and habits; brands have had to create...

2020

Flair Russia 2020 - In Search of Sustainability

In the second issue of Ipsos Flair Russia, Ipsos experts share their vision of how changing social attitudes about what is “good” and what is “bad” affects consumer behaviour.

Flair Brazil 2020 - Watercolour or Mosaic

Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.

Flair South Korea 2020 - Customized & Connected

The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.