Flair Collection

Flair France 2011 A Society Of "Extra-Lucids"

Launched in 2005, Ipsos Flair grew from a desire to combine the six types of expertise Ipsos offers (Marketing, Advertising, Media, Opinion, Customer Relations Management, Data Collection, Data Processing and Distribution), with a view to presenting a vision of society founded on an observation and…

Flair France 2012 Society With No Regrets

Three high points, three stories, three perspectives and a specific angle: approaching research findings as symptoms whose analysis allows us to create a mapping of structuring, emerging trends.

Flair China 2012 The Resolute Spirit Of The Loong

“China is a horse and the world, an idea” 2012 is the Year of the Dragon, a major symbol and myth within Chinese civilization that signifies strength and power – and how very apt this is.

Flair France 2013 Shocks And Sanctuaries

“No commitment” could have been the title for 2013; advertisers (and not just telecom operators) certainly presented that option, as though in response to consumers’ mobile, versatile attitude, and their increasingly rapid decision-making. “France 2013, shocks & sanctuaries” expresses the new…

Flair Italy 2016 Managing the Disorder

Italy is still passing through a severe, deep and lasting crisis.

Flair Thailand 2015 Preserving Its Unique Versatility

Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.

Flair Colombia 2016 A Strong Desire to Succeed

The former home of Pablo Escobar is now a theme park. This image is the best way to summarise the gap between the stereotypes and the reality. Of course, it is not a bed of roses, but with a good growth since ten years, a new positioning as membership of the Organisation for Economic Co-operation…

Flair Brazil 2016 Disenchantment, Pragmatism & Hope

The economic and political situation caused Brazil to face difficulties.

Flair Mexico 2016 A Year Of (More) Scrutiny And Change

“Discontent”, “disappointment”, “mistrust”, “pessimism”, “crime”, “poverty”, “corruption”, “insufficient economic growth”… The list goes on and on.

Flair Brazil 2017 Debris or Seeds?

Currently, Brazil’s situation is hectic. And, this is not the first time that the country faces a difficult situation like this. Some could say this country is definitely condemned to live like in a rollercoaster. But, this time, it may be different. And it is our bet: the current political,…