Flair Collection

Flair France 2021 - Now or Never

In 2021 the country is very pessimistic for what lies ahead, but open to new consumer trends.

Flair Russia 2021 - Progress

In the third edition of Flair Russia, Ipsos experts share their vision of what the future may hold for us over the coming years and what signals of the future we can recognise today.

Flair Brazil 2021 - Together in sickness and in health

The COVID-19 pandemic has hit Brazilian society hard and revealed deep inequalities in access to essential services such as healthcare, education and internet. At the same time, the economic and health crises have functioned as an inflection point and accelerated transformation. People have adopted…

Flair Russia 2020 - In Search of Sustainability

In the second issue of Ipsos Flair Russia, Ipsos experts share their vision of how changing social attitudes about what is “good” and what is “bad” affects consumer behaviour.

Flair Brazil 2020 - Watercolour or Mosaic

Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.

The future of automobiles in Brazil

Changing consumer habits and new forms of mobility are radically changing the car industry in Brazil, this paper offers a viewpoint on where the market is headed.

The blind spot of marketing: Generation X in Brazil

Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.

Life in a lookist society: beauty and self-care in South Korea

Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.

Flair Ivory Coast 2019 - Are we one?

Ipsos Flair goes to Ivory Coast for the first time and finds a country which is rapidly going digital and a society of class extremes.

Flair South Korea 2020 - Customized & Connected

The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.