Flair Collection

Flair Brazil 2024 - Nostalgia or perspectives

This year, Flair Brazil celebrates its 10th edition. The Flair series has a bold ambition: to help brands understand their present role, not just to react and adapt to change, but to be agents of transformation. This initiative has already become a welcome tradition among researchers in the country and relies on the support of countless clients, partners, friends, and academics.

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An introduction to Flair Brazil 2024: Nostalgia or perspectives

There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.

Inflation vs. porfolio: The brand vacuum

During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".

Brands and social purpose in a politically divided time

Is it possible to support causes without upsetting consumers?

Digital extremism: How algorithms feed the politics polarisation

In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. We witnessed clashes in the streets, within families, in WhatsApp groups and, above all, on social media.

The importance of female representation in Brazil

In order to talk about the representation of women in institutions and companies, we have to talk about gender and, above all, about the leadership positions occupied by women.

The role of companies in taking responsibility and action

Is ESG the new ET CETERA?

Conclusion

The direction Brazil will take in 2024 appears uncertain, with nostalgia and perception playing significant roles.