Flair Brazil 2024 - Nostalgia or perspectives

This year, Flair Brazil celebrates its 10th edition. The Flair series has a bold ambition: to help brands understand their present role, not just to react and adapt to change, but to be agents of transformation. This initiative has already become a welcome tradition among researchers in the country and relies on the support of countless clients, partners, friends, and academics.

Ipsos | Download Flair Brazil 2024
Ipsos Flair | Brazil 2024: Nostalgia or perspectives
Flair Publication

An introduction to Flair Brazil 2024: Nostalgia or perspectives

There is much opportunity to be found in Brazil. We need to go beyond metrics and delve deeper to understand individuals and society. And it is with this aim that we present Flair Brazil 2024.
Ipsos | Flair Brazil 2024 | Inflation Portfolio
Flair Publication

Inflation vs. porfolio: The brand vacuum

During the Covid-19 pandemic, we saw inflation rise around the world as companies reduced their production capacity in the face of uncertainty caused by an abrupt drop in demand. Since then, new challenges have arisen in the face of the rapid renewal of consumption and the return to "normal".
Ipsos | Flair Brazil 2024 | Brands | Purpose | ESG
Flair Publication

Brands and social purpose in a politically divided time

Is it possible to support causes without upsetting consumers?
Ipsos | Flair Brazil 2024 | Digital divide | Social Media | Fake news
Flair Publication

Digital extremism: How algorithms feed the politics polarisation

In the 2018 presidential election, we saw political polarisation reach unprecedented heights in Brazil. We witnessed clashes in the streets, within families, in WhatsApp groups and, above all, on social media.
Ipsos | Flair Brazil 2024 | Gender Balance
Flair Publication

The importance of female representation in Brazil

In order to talk about the representation of women in institutions and companies, we have to talk about gender and, above all, about the leadership positions occupied by women.
Ipsos | Flair Brazil 2024 | ESG | Corporate reputation
Flair Publication

The role of companies in taking responsibility and action

Is ESG the new ET CETERA?
Ipsos | Flair Brazil 2024 | Nostalgia or perspectives
Flair Publication

Conclusion

The direction Brazil will take in 2024 appears uncertain, with nostalgia and perception playing significant roles.