Flair France 2022 - The End of Promises?


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Point of View

Covid-19 has been an accelerator of transformations, and as such, of risks and opportunities, for all actors in society: public authorities and citizens, as well as for businesses and consumers
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How to define 2021?

Since 2013, Ipsos & Sopra Steria have produced the annual “French Fractures” barometer for Le Monde, CEVIPOF, the Jean-Jaurès Foundation and the Institut Montaigne. Its title was born from the lines of division that cross French society, which emerge each year to confirm a pessimistic view
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What does 2022 portend?

Each year, the Ipsos Global Prediction survey reveals what people around the world thought of the past year and, the hopes they have for the New Year
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Media consumption: The crisis has boosted audiences and gaming

How has the health crisis changed the French people’s relationship with the media?
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Environment: The state of emergency is accelerating

For the third consecutive year, Ipsos conducted a survey for EDF in 30 countries and with a sample of 24,000 people, the findings of which were released at the end of 2021
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Food, revealing trends

From mid-March 2020 until the end of the third lockdown in 2021, with the distinction between essential and non-essential shopping, retailers and consumers entered a new, completely unexpected, world
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The new "eating well", a pleasure for the sake of health

Since the beginning of the pandemic, health-related topics have experienced an unprecedented boom in conversations and social media exchanges. Food is among the most recurrent, with different issues: comfort/health tension, time management, creativity to get out of routines