Flair Russia 2022 - In the Flow of Change
In the fourth issue of Flair Russia, we look at the ongoing changes through the prism of the socio-cultural profile of Russians. It depends on the specifics of the cultural profile how people accept changes, what qualities will help them better adapt to changes, and which, on the contrary, will complicate life.
Pride in the Russian automotive industry
The Ipsos team in Russia decided to ask the Russian consumers if they now perceive Russia to be a manufacturer of high-tech industrial goods. To what extent are people ready to be proud of domestic technologies? How sought-after and useful will the use of this issue be in the communication of Russian and international brands?
