IPSOS FLAIR RUSSIA: UNDERSTAND TO FORESEE
Despite a challenging environment marked by the COVID-19 crisis, the ambition of Flair hasn’t changed: to be an international publication that analyzes the values and attitudes of consumer-citizens that shape their views on all actors of society (brands, advertising, businesses, media...), providing substantial analysis and recommending the best strategies.
It is a good moment to help people around the world to better understand Russia based on research experience gathered by our experts.
Flair is about instinct and intuition, the ability to capture the atmosphere of a country, to perceive the right direction, to know when to act ... It is also another way of looking that considers survey results as sociological symptoms to understand the true relationship between people and everything around them.
Breaking away from stereotypes, Flair affirms Ipsos’ intellectual leadership, freedom of spirit and competence of its experts through:
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Analysis of motivations and expectations of consumer-citizens (their perceptions, confidence, frustrations…)
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Exploring key topics (such as ageing, emancipation of women, the environment, consumer purchasing power, new attitudes, impacts of digital ...)
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A selection of successes and examples for strategists.
This year, we focused on what the covid-19 crisis had changed in the behavior of Russian consumers, but also on their roots and cultural developments when sociology allows us to go further in marketing and communication.
By bringing together diverse and complementary perspectives, the Ipsos Flair series helps our clients to formulate and to fine tune strategic planning approaches. Flair is a precious tool in line with Ipsos’ positioning: “Be sure. Act smarter”.
Enjoy your reading!
Flair is also developed in Brazil, China, France, India, Indonesia, Italy, Kingdom of Saudi Arabia, Mexico, Peru, South Korea and Thailand.
Access the details of Flair Russia 2022, in Russian.
Download full edition of Flair Russia 2022 in English.