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Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
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2018 US Politics - 42% of Americans Approve of Trump's Performance (September 26)
In this week's generic congressional ballot, Democrats have a 7-point lead over Republicans among likely voters.
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World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
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Beyond Populism? Two Years After
Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.
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[EVENT] BigSurv 2018
October 25-27, 2018, Ipsos is sponsoring BigSurv 2018. Exploring new statistical frontiers at the intersection of survey science and big data.
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[EVENT] Media, Marketing & Disruption
October 24 - Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
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[WEBINAR] A (Digital) Path to Success
The modern digital path-to-purchase is increasingly complex, combining both mobile as well as desktop usage behaviours that cross multiple digital touchpoints, as well as search, social and review sites.
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2018 US Politics - 42% of Americans Approving of Trump's Job as President (September 19)
Among all Americans, Democrats (39%) hold an 8-point lead over Republicans (31%) in this week's generic congressional ballot.
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Last impressions also count
How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.