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What Worries the World - September 2016
The majority (62%) of people around the world think things in their country are on the wrong track.
Unemployment currently occupies the top spot for global concern with 38% saying this. -
2016 US Elections - Second Debate Analysis (October 12)
The Reuters/Ipsos Presidential Debate Special was released today.
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2016 US Elections - Clinton’s Favorability Holds Steady From Last Week (October 12)
Donald Trump is having a bad week. Favorability scores of the Republican have declined since release of the 2005 audiotapes and Hillary Clinton maintains a sizable lead in national polls. However, Trump’s support level has not dropped since last week indicating there may be a floor to his potential losses.
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Building Stronger Brands
Brands exist in a constantly changing world. But the role brands play in people’s lives has not changed and people themselves change more slowly.
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2016 US Elections - Clinton and Trump's Leads, Many States Remain Too Close (October 11)
The Reuters/Ipsos States of the Nation data was released today.
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More Than Words - Harnessing The Language of Images Across Social Media Platforms
With the rapid rise of visual language, it is becoming increasingly important for both researchers and brands to understand how to unpick and analyse this new vocabulary; deconstructing the discourse, to stay ahead of the curve.
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[EVENT] Commercial Drones In Agribusiness – Opportunities and Challenges in Asia
Ipsos Business Consulting will be hosting a serious of seminars which will providing an overview of the UAV/ Commercial Drone industry. In the seminar we will highlight the key trends for drones in crop management as well as major drivers affecting potential adoption and growth for agriculture drones in Asia.
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Ipsos Connect launches Connect:Live
Ipsos Connect launches Connect:Live to help advertisers understand the brand impact of their online video advertising.
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Brazil Pulse - The Temer Administration Was Considered Bad - September 2016
In September, the perception regarding the country’s direction has stagnated at a negative level. Evaluation of Temer’s administration drops 4% in the bad/very bad indicators, but it does not convert to good/very good.
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Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016
40th annual Survey of Affluents also reveals rising interest in social, mobile and ambient advertising.