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Brazil: Downsizing VS price rises- making the right choice
There is a certain degree of economic pessimism in Brazil at the moment. Almost three in four (72%) call the country’s financial status bad or very bad, with “poverty and social inequality” being the biggest concern (42%).
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Inflation: Seven in ten expect prices to continue to rise in 2023
A new 36-country survey for the World Economic Forum finds a growing number of people think unemployment will rise next year
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Understanding your consumers with AI in market research
To help brands grapple with the volume of consumer-generated data, a new breed of AI-enabled Consumer Intelligence (AICI) solutions have come on the scene.
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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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The Sustainability Imperative
Building Sustainable societies and organisations requires giving attention today to those practices that will ensure viability long-term.