Methodology

METHODOLOGICAL NOTE

These are the results of a 38-market survey conducted by Ipsos on its Global Advisor online platform, between Friday, May 22, and Friday, June 5, 2026. 

For this survey, Ipsos interviewed a total of 29,542 adults aged 18 years and older in India, 18-74 in Canada, Hong Kong SAR, Republic of Ireland, Israel, Malaysia, New Zealand, South Africa, Türkiye, and the United States, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in all other countries. 

The sample consists of approximately 1,000 individuals each in Australia, Austria, Belgium, Brazil, Canada, mainland China, France, Germany, Great Britain, Hong Kong SAR, India, Indonesia, Italy, Japan, New Zealand, Portugal, Romania, Spain, Türkiye, and the U.S., and 500 individuals each in Argentina, Chile, Colombia, Hungary, Ireland, Israel, Malaysia, Mexico, the Netherlands, Peru, Poland, Saudi Arabia, Singapore, South Africa, South Korea, Sweden, Thailand. 

Samples in Argentina, Australia, Austria, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, New Zealand, Poland, Portugal, Romania, South Korea, Spain, Sweden, and the U.S. can be considered representative of their general adult populations under the age of 75. Samples in Brazil, Bulgaria, Chile, mainland China, Colombia, Hong Kong SAR, India, Indonesia, Ireland, Israel, Malaysia, Mexico, Peru, Singapore, Saudi Arabia, South Africa, Thailand, and Türkiye are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their population.

The data is weighted so that the composition of each country’s sample best reflects the demographic profile of the adult population according to the most recent census data. Any global or 38-market score reflects the average result for all the countries and markets in which the survey was conducted. 
It has not been adjusted to the population size of each country or market and is not intended to suggest a total result.

When percentages do not sum up to 100 or the ‘difference’ appears to be +/-1 percentage point more/less than the actual result, this may be due to rounding, multiple responses, or the exclusion of “don't know” or not stated responses.

The precision of Ipsos online polls is calculated using a credibility interval with a poll where n=1,000 being accurate to +/-3.5 percentage points and of where n=500 being accurate to +/- 5.0 percentage points. For more information on Ipsos’ use of credibility intervals, please visit the Ipsos website.

The publication of these findings abides by local rules and regulations.

Methodological details on data from previous waves can be found on the Ipsos website.