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Summer Holiday Plans Among Europeans and Americans
In 2017, summer holiday plans are on the rise again in all countries. More short leaves are in the works and the average budget is in decline.
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Online Video Adverts : The Influence of Context in Taiwan
Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.
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[EVENT] Future of Purchase Behaviour
On June 27, join us to discover the future of path to purchase.
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[WEBINAR] Stop Wasting your Money on Customer Journey Mapping
On June 27, join us to discover why using design thinking principles and applied behavioural science, Ideal Customer Experience (ICE for short) is a comprehensive proven approach to bridging the gap between knowing and doing.
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[EVENT] Sentiment Analysis Symposium
On June 27, join Ipsos’ Trish Dorsey who will be presenting Using Sentiment Analysis to Identify Emotions, Provide Insight, Enhance Customer Experience and Prevent Churn.
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The Next Big Trend in Taiwan: Stay-at-Home Economy
Internet technologies have not only formed the online shopping behaviour, but also changed the way people do their work. “Working at home” is a good example of the impact of the Internet.
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2017 US Politics - Trump at the Precipice (May 24)
In the latest Reuters/Ipsos Core Political, President Trump's job approval reaches a new low.
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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
On the heels of African Youth in 2016, Ipsos is publishing an unprecedented study of African women* to mark the second year of its annual Africa conference at the Dapper Museum. Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.