In Race for Iron Throne, Americans Choose Snow over Targaryen by Narrow Margin

Unlikely – and formerly deceased – underdog candidate Jon “The B*stard” Snow leads Daenerys “Mother of Dragons” Targaryen by two points among those who understand what this question is even about.

In Race for Iron Throne, Americans Choose Snow over Targaryen by Narrow Margin

The author(s)

  • Julia Clark Ipsos Public Affairs, US
  • Chris Jackson Ipsos Public Affairs, US
Get in touch

Ipsos’ latest survey of all Americans finds the (relevant) public almost equally divided in their support for Jon Snow (26%) and Daenerys Targaryen (24%). The two favored candidates are trailed by Tyrion “The Imp” Lannister at 14%, Sansa Stark at 8%, and Jaime “The Kingslayer” Lannister at 6%. Trailing even further behind her brother (with benefits!) is incumbent Cersei Lannister who ascended the throne amidst some controversy following the unexpected deaths of most of King’s Landing.

C. Lannister is tied in the poll with Peter “Littlefinger” Baelish who has to date not formally confirmed his candidacy. Trailing the list is little-known Euron Greyjoy (1%), who may fare better in future polls as his public awareness ratings improve.

Looking at the crossbreaks, we find differential support by gender between Snow and Targaryen. Experts hypothesize that Daenerys’ recent retort to an episode of extreme “mansplaining” at the Temple of the Dosh Khaleen (resulting in Targaryen’s ascendency to the Dothraki leadership) may explain her higher support among women (28% of women prefer Targaryen vs. 21% of men). Snow is garnering more support from men, with 29% of men vs. 23% of women indicating a preference for seeing Snow on the throne. 

For more analysis on this data, visit GenPop

These are findings from an Ipsos poll conducted June 29-July 5, 2017. For the survey, a sample of roughly 2,011 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes 613 adults who watch Game of Thrones.

The author(s)

  • Julia Clark Ipsos Public Affairs, US
  • Chris Jackson Ipsos Public Affairs, US

More insights about Media & Entertainment

Society