The smart home category has grown significantly in the past two years, with nearly 3/4 of NA Affluent households owning a smart home device - up from 55% when we last posed the question.
This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.
Ipsos in China has conducted a short online survey to understand the impact of Chinese consumer’s purchase intention of new cars under the impact of Covid-19.
In a world of constant data flow, how can you avoid the pitfalls of trying to analyse too much? Ipsos's latest white paper explores the shift towards digital-first approaches in order to find out not just more, but what's more important.
Most marketers are talking about reaching the right customer, at the right time, at the right place with the right message. But how are you going to do that if you don’t understand how they think?
