Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.
Hillary Clinton has had a good run in polling since the 1st debate. She has solidified her lead and improved her favourability ratings. Trump, on the other hand, has had a rough go lately. However, the adverse news cycles have not significantly depressed his favorability ratings or vote share relative to just before the 1st debate.
Balancing reach with precision in your media strategy. What is the best way to get the right amount of reach but also the right precision? Some marketers are seduced by the promise of micro-targeted precision through digital media spend. Others go broad and target everyone. What is the right balance for your brand? Frustrating though it may be – the answer is “it depends”.
Marketing to the new generation of mothers in China has always been a hot spot of many FMCG and maternal-child brands. As a special group, these new mothers are mainly constituted of post-85s and post-90s growing up in the era of Internet. How do they apply the media? What are their considerations when making purchase decisions? How should a brand respond to these habits?
Who doesn’t like to take time off? We know European Affluents certainly do! On average, they take 5 holidays a year (3 in their own country, 2 abroad) and 20% takes over 4 holidays abroad per year.
While Hillary Clinton won the debate and has enjoyed a bit of a resurgence in the national polling, in the most crucial battlegrounds the race is still a tossup. There are enough electoral college votes in those tossup states to put either Clinton or Donald Trump over the top – though Clinton remains in a stronger position.
How do you create ads that break through and truly grab viewers’ attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends.
After gaining ground over the past two waves, the national economic assessment average remains unchanged this month, as 41% of global citizens describe the current economic situation in their country as “good”. Most notable change in the country-level ratings comes from Saudi Arabia (78%), who lost its leading position to India (84%). India becomes the top rated country in this assessment category for the first time since February 2016. Brazil (7%) retains the lowest score in this category, losing 5 points since last sounding.
Deployed successfully, social listening can accelerate insight generation from any kind of text data: web forums, social media sites, survey verbatims, internal data, and much more.
