Taking Responsibility - Drawing Smiles On Children’s Faces
Bringing joy to children, was the aim of the voluntary initiative conducted by Ipsos in Morocco during the month of October.
Taking into account the values conveyed by Ipsos and as part of the Group Corporate Social Responsibility (CSR) strategy, the team of Ipsos in Morocco has organised an initiative for the distribution of toys for the orphans of “Association Bab Rayan” in Casablanca.
This noble action has created a real momentum within the teams, allowing them to perform even better in their daily work.
Most of the team members joined this spirit of solidarity and participated in the toy distribution in this shelter of orphans. They gathered with and met these children who represent the generation of tomorrow. The team also had the chance to know them individually and discover their current lifestyle and future projects.
Throughout the project, we were fascinated by the adaptability of the children and their willingness and determination to pursue learning for a better future.
This special day has been a great life lesson for each one of the team members, establishing links that further unite them and giving meaning to their daily work and contribution to their community.
