Ricerca
-
European Working Conditions Survey 2020
The European Foundation for the Improvement of Living and Working Conditions (Eurofound) is carrying out the seventh edition of its European Working Conditions Survey (EWCS) from February to May 2020.
-
Il patrimonio distintivo del brand rappresenta uno strumento di efficacia creativa
In un panorama mediatico in rapida evoluzione, lavorare sui brand asset rappresenta una strategia molto efficace.
-
Are you better off than your parents were? That depends on money
The No. 1 thing people feel worse off than their parents about is retirement.
-
Il Coronavirus continua a fare molta paura. Solo una persona su cinque crede che il virus sarà sconfitto a breve
Una ricerca Ipsos realizzata in 8 Paesi mostra un'alta preoccupazione per l'espandersi dell'epidemia.
-
Le percezioni non sempre corrispondono alla realtà: uno studio Ipsos rivela le percezioni sbagliate sulle principali cause di morte
L'ultimo studio di Perils of Perception di Ipsos evidenzia le percezioni errate dei cittadini in 32 Paesi circa la percentuale di persone che muoiono per malattie, violenza, lesioni da trasporto e altre cause.
-
[EVENT] World Pharma Pricing, Market Access & Evidence Congress
March 18-19 - Ipsos is delighted to be participating in the upcoming World Pharma Pricing & Market Access Congress – Europe’s largest market access and pricing conference. We invite you to join us for a relaxed and casual dinner March 18 at 8:00 p.m., following conference cocktails.
-
Ipsos acquires a majority stake in Askia
Ipsos is pleased to announce the acquisition of a majority stake in Askia, a leading survey technology provider to the market research industry for more than 20 years.
-
Ipsos Update - September 2019
Our monthly round-up of research and thinking from Ipsos around the world.
-
Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
-
5 steps for developing an influencer marketing strategy with Lizzo
It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.