Ricerca
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Coronavirus e cambiamento di comportamento: cosa significa per i brand?
Mentre il nuovo virus COVID-19 continua a diffondersi e rende il mondo sempre più instabile, come possono i brand rimanere rilevanti per i consumatori?
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …
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L’evoluzione del comportamento degli acquirenti nel 2020
In un mondo in continua evoluzione, i retailer devono adattarsi per rimanere rilevanti e competitivi.
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January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
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January 2020 Global Consumer Confidence: a mixed picture
Consumer sentiment is up in South Africa, the U.S., Great Britain, Argentina and Japan, but falls in Poland, Turkey, Sweden, Israel and South Korea.
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Ipsos Update - January 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on creativity and innovation, NATO, Gen Z in MENA and in-depth reports from Australia, Brazil, Russia and the UK.
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A World of Research: 2019 in review
Looking back at what Ipsos research and analysis has told us about the world in the past year.
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Ipsos Update - December 2019
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
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Black Friday: ancora il supereroe dello shopping?
Il prossimo 29 novembre è Black Friday! Una guida in 7 punti per superare le sfide del più grande evento retail con uno sguardo rivolto al futuro.
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Oltre le offerte promozionali
Progettare nuove ed efficaci strategie di vendita non incentrate sui prezzi.