Ricerca
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Ipsos Encyclopedia - Social Intelligence
Social Intelligence (often used interchangeably with "Social Listening," "Social Media Monitoring," or "Social Data Analysis"), is the process of monitoring and analysing digital conversations and media, with data captured from social media, blogs, news sites, forums, etc through the use of advanced technology like web crawlers and APIs.
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The Rise of Fakism
It should not be any wonder anymore for any marketer that advertising and creativity thrive on echoing real life trends to get people’s attention and engage. Thus it’s not a surprise to see so many of this year’s Cannes creativity winners embracing the concept of fake news in their own special way.
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TouchPoints: il tuo alleato nelle campagne cross-mediali
Per una visione olistica dei comportamenti del consumatore
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Consumer Confidence National Index Unchanged from October
This month’s global Consumer Confidence National Index matched October’s all-time high remaining at 50.5.
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Dopo il successo di Topstar arriva TopKids
Il servizio dedicato al monitoraggio dei personaggi famosi presso i giovanissimi
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Italy@Risk presentata al lancio di Sicurezza 2017
L'indigine che approfondisce le preoccupazioni degli italiani circa i rischi percepiti
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New Global Poll in 24 Countries Shows Growing Consensus (84%, up 7%) That Free Trade Benefits Local Economies
Strong majorities in Canada (89%) and US (87%) agree that Free Trade benefits their local economy.
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Gli italiani e il risparmio: quali prospettive?
Lo scorso 31 ottobre 2017 si è celebrata la 93a Giornata Mondiale del Risparmio, organizzata dall’Acri. Titolo dell’edizione di quest’anno è “Risparmio: quali prospettive?”.
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The Desertification of Main Street: Where Has Everybody Gone?
The move toward online shopping coincides with a decline in the presence and use of physical retail establishments. This is according to a study exploring the changes in shopping habits and environments conducted by Ipsos Global Advisor in 24 countries around the world.