Jakość i przejrzystość
OUR COMMITMENT TO QUALITY
At Ipsos Poland, quality is at the heart of everything we do. We are committed to delivering reliable, transparent and high-quality research solutions that meet the expectations of our clients, respondents and partners.
To ensure consistency and excellence across our research activities, Ipsos Poland operates within the global Ipsos quality framework and applies internationally recognised principles for market, opinion and social research.
The ISO 20252:2019 standard provides a globally recognised framework for quality management in market, opinion and social research, supporting robust processes, transparency and continuous improvement across the research lifecycle.
ISO 20252:2019 Statement of Applicability
The Ipsos Poland Statement of Applicability defines the scope of processes and activities covered by the ISO 20252:2019 framework.
It describes how the standard’s requirements are applied across our research operations, including:
- research design and project management
- sampling and recruitment processes
- data collection and fieldwork management
- quality control procedures
- data processing and analysis
- reporting and delivery of research insights
The framework ensures that our methodologies and operational processes are clearly defined, documented and continuously improved.
Quality assurance across all research stages
Our quality approach is based on structured processes, trained teams and rigorous controls.
We focus on:
Consistency
Ensuring that research projects are delivered according to clearly defined procedures and
internationally recognised standards.
Transparency
Providing clients with clear information about methodologies, processes and quality
controls.
Reliability
Maintaining robust checks throughout the research process to support accurate and
trustworthy insights.
Continuous improvement
Regularly reviewing our processes to improve efficiency, quality and client experience.
Ipsos Poland and PKJPA Certification
In addition to applying global quality principles, Ipsos Poland has been certified for many years by OFBOR (Organization of Research and Opinion Polling Companies) under PKJPA – the Quality Certification Programme for Market and Opinion Research.
PKJPA is the Polish industry quality standard supporting high standards of research execution. The programme covers key areas such as fieldwork organisation, interviewer recruitment and training, supervision, quality control and documentation of research
processes.
The PKJPA certification confirms that Ipsos Poland meets strict requirements for research quality and follows established procedures ensuring reliability and consistency of delivered results.
A trusted partner for high-quality research
Through the combination of global Ipsos standards, ISO 20252:2019 principles and the Polish PKJPA certification, Ipsos Poland provides clients with confidence that every research project is conducted with professionalism, methodological rigour and a strong commitment to quality.