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Entdecken Sie Ipsos PersonaBot, das revolutionäre Tool, das Segmente zum Leben erweckt

Entdecken Sie Ipsos PersonaBot, das revolutionäre Tool, das Segmente zum Leben erweckt

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Kennen Sie das neue Amerika und darüber hinaus: Juli 2025
Politik

Kennen Sie das neue Amerika und darüber hinaus: Juli 2025

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Ipsos Enzyklopädie
Ipsos Enzyklopädie

Ipsos Enzyklopädie

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  • Germany retains top “Nation Brand” ranking | Anholt Nation Brand Index | Ipsos
    Gesellschaft Umfrage

    Global “Nation Brand” Ranking: Switzerland performs within the top-10

    The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.
  • Political opinion polls are, in many ways, the public face of the entire research industry | Ipsos
    Wahlumfragen Veröffentlichung

    Opinion Polls: A tour of the territory

    Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
  • How consumers and brands are surviving the ‘No Normal’ | Ipsos
    Gesellschaft Veröffentlichung

    Staying afloat during a crisis

    How consumers and brands are surviving the ‘no normal’.
  • How COVID-19 has brought behaviour change thinking into focus | Ipsos
    Coronavirus Veröffentlichung

    How COVID-19 has brought behaviour change thinking into focus

    Understanding what shapes behaviour has been integral for brands and governments during the crisis.
  • A global view on the U.S. presidential election | Ipsos | Global Advisor
    Wahlumfragen Umfrage

    Outside the U.S., Biden is the clear favorite

    In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.

  • Schweiz E-Mail-Update

    Melden Sie sich an, um von Ipsos Updates zu unseren Studien, Einladungen zu Veranstaltungen und Webinaren zu erhalten.

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