Insights Hub

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  Mystery Shopping Veröffentlichung

  Designing a better mystery shopping programme

  A seven-step guide for organisations to derive more value from a better mystery shopping programme.

  31.05.19
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  Communities Veröffentlichung

  Motivation and engagement in online research communities

  A study of motivational drivers to move beyond transactional relationships and towards meaningful research insights.

  29.05.19
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  Innovation Veröffentlichung

  We see with our mind, not just with our eyes

  This white paper argues it is essential to link responses on a product’s appearance back to the visual features that trigger them.

  07.05.19
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  Shopper Veröffentlichung

  Ipsos Update - May 2019

  May’s edition presents Ipsos’ latest research and thinking on topics including climate change, our ‘vices’ – or morally questionable behaviours, driverless cars, shopper technology, creative advertising and trends in MENA.

  01.05.19
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  Automotive Veröffentlichung

  Driverless Futures?

  Self-driving cars create both opportunities and uncertainties for the public. How can we find out what the public thinks about a technology that doesn’t yet exist?

  10.04.19

• Schweiz E-Mail-Update

  Melden Sie sich an, um von Ipsos Updates zu unseren Studien, Einladungen zu Veranstaltungen und Webinaren zu erhalten.

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  Werbeforschung Veröffentlichung

  Selling Creative Research Short?

  How creative research can help measure and fuel long-term campaign effects

  04.04.19
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  Gesundheit Veröffentlichung

  Ipsos Update - April 2019

  This month’s edition features Ipsos research and thinking on technology and healthcare, nationality and inclusivity, Indian cuisine, virtual reality, text analytics and more.

  01.04.19
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  Healthcare Veröffentlichung

  Connected Health: A roadmap to success

  Connected Health is moving into the mainstream – how will this change the traditional structure of healthcare?

  29.03.19
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  Veröffentlichung

  Virtual Reality: Hype or the Future?

  Virtual Reality (VR) technology has been around for at least a decade and you could say it’s clearly gone from sci-fi to sci-fact. However, it’s still seen as a new technology and has not hit mass adoption; so what has gone wrong?

  22.03.19
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  Innovation Veröffentlichung

  Ipsos Update – March 2019

  March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.

  01.03.19
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  Werbeforschung Veröffentlichung

  Be bold, be creative, do research!

  How early communication research enables marketers to make more creative, bolder advertising…faster.
  
  

  12.02.19