It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
65% worldwide believe 2019 was a bad year for their country and half of them considered it a bad year for their family and themselves. And most of our respondents’ predictions worldwide are not very optimistic yet 75% of people polled in 33 markets are confident 2020 will be a better year for them.
International Committee of the Red Cross (ICRC) survey carried out by Ipsos Switzerland asked 16,000 millennials in 16 countries on their views on war.
Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
Ipsos Schweiz bietet seinen Kunden ein umfassendes Verständnis und Best Practice durch den ganzheitlichen Fokus auf Menschen, Märkte und Gesellschaften.
Eine deutliche Mehrheit der Konsumenten erwartet von den Herstellern Produkte, bei denen so wenig Verpackungsmüll wie möglich entsteht. In Deutschland geben sogar mehr als drei von vier Verbrauchern (77%) an, dass sie Produkte kaufen möchten, für die möglichst wenig Verpackungsmaterial verwendet wird. Auch global gesehen ist der Bedarf an umwelt- und ressourcenschonenden Verpackungen ähnlich gross (75%), so das Ergebnis einer aktuellen Ipsos-Studie in 28 Ländern.
Recognising the importance of having fast, accessible and dynamic research findings, Ipsos has made the decision to acquire a majority stake in Data Liberation, a UK-based company highly specialised in automated reporting.