Insights Hub

Entdecken Sie Ipsos PersonaBot, das revolutionäre Tool, das Segmente zum Leben erweckt

Entdecken Sie Ipsos PersonaBot, das revolutionäre Tool, das Segmente zum Leben erweckt

Show more
Kennen Sie das neue Amerika und darüber hinaus: Juli 2025
Politik

Kennen Sie das neue Amerika und darüber hinaus: Juli 2025

Show more
Ipsos Enzyklopädie

Ipsos Enzyklopädie

Show more

All content

  • 5 steps for developing an influencer marketing strategy with Lizzo

    It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.
  • Global predictions for 2020

    65% worldwide believe 2019 was a bad year for their country and half of them considered it a bad year for their family and themselves. And most of our respondents’ predictions worldwide are not very optimistic yet 75% of people polled in 33 markets are confident 2020 will be a better year for them.
  • Millennials Umfrage

    Millennials are against use of nuclear weapons in any circumstances

    International Committee of the Red Cross (ICRC) survey carried out by Ipsos Switzerland asked 16,000 millennials in 16 countries on their views on war.
  • Ipsos named as UKOM research supplier from 2021

    Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
  • Infrastruktur Umfrage

    Building green: How important is the environment when it comes to infrastructure?

    Infrastructure related to green energy are rated among the worst in the world.
  • Schweiz E-Mail-Update

    Melden Sie sich an, um von Ipsos Updates zu unseren Studien, Einladungen zu Veranstaltungen und Webinaren zu erhalten.

    Anmelden