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  Umfrage

  First ever UNWTO/Ipsos Survey – Citizens recognize the positive impact of the sector

  According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.

  24.01.19
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  Audience Measurement Veröffentlichung

  It’s About Time: Measuring Media Impact

  Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.

  18.01.19
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  Behavioural Science Veröffentlichung

  Ipsos Update - January 2019

  The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.

  07.01.19
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  Umfrage

  Global Consumer Confidence Is Declining

  Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.

  21.12.18

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