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  Brand Positioning Veröffentlichung

  Should Brands Try to Change the World?

  As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course

  29.01.19
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  Umfrage

  As 2019 Kicks In, Consumer Confidence Soars in Brazil and Mexico while Dipping in China, Turkey and France

  Month-over-Month Uptick Too Small to Buck a Downward Trend

  28.01.19
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  Umfrage

  Ignorance and Distrust Prevail about What Companies and Governments Do with Personal Data

  Ipsos and the World Economic Forum are launching a research program to track and decode public understanding and acceptance of new technologies across the globe
  

  25.01.19
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  Umfrage

  First ever UNWTO/Ipsos Survey – Citizens recognize the positive impact of the sector

  According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.

  24.01.19
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  Audience Measurement Veröffentlichung

  It’s About Time: Measuring Media Impact

  Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.

  18.01.19

• Schweiz E-Mail-Update

  Melden Sie sich an, um von Ipsos Updates zu unseren Studien, Einladungen zu Veranstaltungen und Webinaren zu erhalten.

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  Behavioural Science Veröffentlichung

  Ipsos Update - January 2019

  The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.

  07.01.19
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  Umfrage

  Global Consumer Confidence Is Declining

  Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.

  21.12.18