A point of view on the emotional side of shopping, authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
With the ambition to create an audience measurement currency for all advertising displays, regardless of where they are located, Ipsos now covers the geography of all the United Arab Emirates based on points and areas of interests across streets and locations.
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
This monitor highlights the key online discussions and drivers of excitement around the World Cup, which are collected via crawling social data using Ipsos’ Synthesio tool. As the countdown toward the FIFA World Cup ’22 advances, the spotlight shined on the national team kits, whereby fans all over the world ranked their favorite and most disappointing ones. Moreover, speculations and curiosity around the first-ever winter World Cup were circulating, highlighting both concerns and thrill.
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
