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Riyadh Saudi Arabia KSA Consumer Sentiment Index
Consumers

Saudi Arabia’s Primary Consumer Sentiment Index - July 2025

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doha qatar digital trends tech
Digital

Spotlight*Qatar: Views on Tech & Digital Trends

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Saudi Arabia Riyadh Jeddah Influential Brands
Brands

Most Influential Brands in Saudi Arabia – 2024

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All content

  • Survey

    Introducing Synthesio’s trend discovery engine: Topic Modeling

    Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
  • Ipsos Update Publication

    Ipsos Update - July 2022

    Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
  • Advertising Survey

    MENA 2021 Ad Spend

    MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
  • Economy Survey

    Views on Inflation in UAE

    Is inflation the top concern in the United Arab Emirates?
  • Consumer Behaviour Publication

    One Mind Many Truths

    Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.
  • Ipsos Update Publication

    Ipsos Update - June 2022

    Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and how EU citizens view the EU’s response to war in Ukraine. We also feature our latest Ipsos Views on AI-enabled Consumer Intelligence and tech-enabled product innovations.
  • ABG Appoints Ipsos as Partner for the UAE Cross Media Measurement Project

    Advertising Business Group (ABG) Appoints Ipsos as Partner for the U.A.E. Cross Media Measurement Project
  • Polling Survey

    MENA CEO Amongst the Top 30 Most Influential and Powerful in the Region

    Edouard Monin, Ipsos in MENA's CEO among the Top 30 Most Influential and Powerful players in the region’s media, advertising, and ad tech ecosystem in 2021.
  • Ipsos Update Publication

    Ipsos Update - April 2022

    This month sees us reflect on the impacts of the Covid-19 pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the French election ahead of this month’s vote, alongside the latest polling on the Ukraine conflict.
  • Ipsos Update Publication

    Ipsos Update - March 2022

    Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
  • Brand Influencers Publication

    How Inter-connected Communities Empower Marketers in Ramadan

    Ipsos research reveals new and interesting insights about the Holy Month of Ramadan and how people's attitudes, lifestyles and behaviors are changing.
  • Ipsos Update Publication

    Ipsos Update - February 2022

    Trustworthiness, Artificial Intelligence and Wellness are among the big topics in this month’s research digest from Ipsos. Also find new state-of-the-nation publications from our Colombia and Russia teams.