Consumer sentiment index in Saudi Arabia stands at 71.4
As digital tools become more essential to everyday life, people in Qatar are embracing innovation with intention and balance.
Discover the hidden mindsets that drive every purchase—are you a Hunter, Curator, or Sprinter? Unveil the psychology behind your shopping habits in our latest report.
The 2024 Ramadan Handbook delves into behaviors, shopping trends, and attitudes towards ads, and presents five unique personas illustrating the diverse experiences of the holy month.
Authenticity and inclusivity are key ingredients for brands to succeed.
Ahead of a major global election year, many around the world back populist attitudes.
What does Black Friday mean for shoppers?
The public's understanding of sustainability in MENA
Building on the huge success of the syndicated study "She Speaks," Ipsos in MENA presents its latest and reinvented edition of the study in Saudi Arabia.
In the fast-paced world of media consumption, brands face challenges in connecting with consumers. Ipsos and TikTok conducted a research study to explore the impact of emotional resonance and goosebump-inducing content on digital media platforms.
