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Planning marketing activations for the World Cup?
Here’s a quick and easy to use planning tool to help you make informed decisions.
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FIFA World Cup '22 Monitor - Issue #1
This monitor highlights the key online discussions and drivers of excitement around the World Cup, which are collected via crawling social data using Ipsos’ Synthesio tool. As the countdown toward the FIFA World Cup ’22 advances, the spotlight shined on the national team kits, whereby fans all over the world ranked their favorite and most disappointing ones. Moreover, speculations and curiosity around the first-ever winter World Cup were circulating, highlighting both concerns and thrill.
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Ipsos Update - October 2022
Sustainability, inflation, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
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Ipsos Update – August 2022
With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. We explore this in more detail with articles on perceptions of inflation in the MENA region, and deep dives into concern about climate change in Switzerland and support for net zero policies in the UK. We also look at the perception of traditional and non-traditional media across the EU and how technology will influence the future of music.
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Saudi Arabia’s Primary Consumer Sentiment Index - July 2022
Views towards the state of Saudi Arabia remain positive with a slight drop in the index since June 2022.
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Introducing Synthesio’s trend discovery engine: Topic Modeling
Topic Modeling will be available on the Synthesio platform on 20th July. Our AI-powered discovery engine automatically scans, categorizes, and visualizes hundreds of thousands of online conversations using the power of machine learning to help you uncover unknown or hidden phenomenons and make trend analysis much easier!
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Ipsos Update - July 2022
Ben Page introduces July’s edition of Ipsos Update with his reflections on the mounting public concern about inflation and the consequences of this for consumer spending. Alongside updates on how people around the world are reacting to cost-of-living pressures, this month’s articles focus on topics which include the demographics and psychographics of Pakistan, and the changing global attitudes towards refugees. We also take a look at the latest Ipsos Views papers on the growth of commerce ecosystems, achieving intimate consumer connections in large communities, and the use of AI to predict future innovation success.
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MENA 2021 Ad Spend
MENA advertising expenditure dissected and analyzed by Elie Aoun, CEO of Ipsos Media in Middle East and North Africa.
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One Mind Many Truths
Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.