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Consumer Behaviour

Resilience Amidst Uncertainty
Consumer Behaviour News

Resilience Amidst Uncertainty

Unlock insights into how UAE consumers are redefining trust and value in today's dynamic landscape.
Tiktok Emotainment
Digital Survey

Attention Reimagined: The New Age of Emotainment

In the fast-paced world of media consumption, brands face challenges in connecting with consumers. Ipsos and TikTok conducted a research study to explore the impact of emotional resonance and goosebump-inducing content on digital media platforms.
impulsively planned
Consumers Survey

Impulsively Planned: A New Paradigm of Shopping Behavior in the Digital Era

A point of view on the impulsively planned purchases authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
Gen Z Vox pop
Generation Z Survey

Gen Z Vox Pop Series

Gen Z Identity and Mindset
the emotional side to shopping
Shopper Survey

From a Transaction to an Interaction: The Emotional Side to Shopping

A point of view on the emotional side of shopping, authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.
Saudi Arabia Economy
Economy Survey

Saudi Arabia’s Primary Consumer Sentiment Index - July 2022

Views towards the state of Saudi Arabia remain positive with a slight drop in the index since June 2022.
podcast ipsos
Consumer Behaviour Publication

One Mind Many Truths

Podcast about "Cognitive Polyphasia" and its relevance to the world of market research.
KEYS: The Year Ahead | Ipsos
Consumer Behaviour Webinar

[WEBINAR] KEYS: The year ahead

What Now? What Next?
Convergent commerce | Omnichannel | Ipsos
Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
GCI JULY
Consumers Survey

Global consumer confidence almost back to pre-pandemic level

Investment Index at its highest since October 2019
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