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Consumer Behaviour News

Resilience Amidst Uncertainty

Unlock insights into how UAE consumers are redefining trust and value in today's dynamic landscape.

19.05.26

Consumers Survey

Unleashing the Holiday Shopping Fever on TikTok: Kickstart your Holidays with the Black Friday Sale

What does Black Friday mean for shoppers?

30.11.23

Digital Survey

Attention Reimagined: The New Age of Emotainment

In the fast-paced world of media consumption, brands face challenges in connecting with consumers. Ipsos and TikTok conducted a research study to explore the impact of emotional resonance and goosebump-inducing content on digital media platforms.

06.07.23

Consumers Survey

Shopping Redefined: How E-commerce is Reshaping Shopper Behavior in MENA

The changing shopping behaviors and e-commerce's impact on consumers in MENA.

26.05.23

Ipsos | Global consumer confidence March 2023 | Society | Consumers | Economy

Consumer Confidence Index Survey

Consumer confidence shows stability in March global sentiment tracker

Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.

21.03.23

Consumers Survey

Impulsively Planned: A New Paradigm of Shopping Behavior in the Digital Era

A point of view on the impulsively planned purchases authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.

05.03.23

Generation Z Survey

Gen Z Vox Pop Series

Gen Z Identity and Mindset

04.01.23

Shopper Survey

From a Transaction to an Interaction: The Emotional Side to Shopping

A point of view on the emotional side of shopping, authored by Ramesh Redekar, Service Line Leader - Brand Health Tracking at Ipsos in UAE, and Mahmoud Shammout, Head of Research, and Insights at TikTok METAP.

16.11.22