Consumer Behaviour


[WEBINAR] KEYS: The year ahead

What Now? What Next?
Consumers Publication

Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints

This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
Consumers Survey

Global consumer confidence almost back to pre-pandemic level

Investment Index at its highest since October 2019
Consumer Behaviour Publication

Addressing the Sustainability Say-Do Gap

How brands can lead the way to activate consumer behaviour change in sustainability.
Consumer Behaviour Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
Consumer Behaviour Publication

The Science of Behaviour Change

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Consumers Survey

Global consumer confidence at its lowest in years

Consumer sentiment has declined sharply in almost every country.