Insights Hub

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  Market Research Publication

  Ipsos Update - October 2018

  Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.

  01.10.18
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  Business Survey

  Global Business Influencers 2018

  Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.

  27.09.18
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  Politics Survey

  Beyond Populism? Two Years After

  Two years on from Brexit and the election of Donald Trump, a major new Ipsos survey across 25 countries, revisits the topic of populism and ‘system is broken’ sentiment.

  26.09.18
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  Consumer Behaviour Survey

  Global Consumer Confidence Comes in at 50.5

  September sees a 0.1 point rise from June to 50.5.

  25.09.18
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  Brands Publication

  Last Impressions Also Count

  How to evoke an emotional response to leave strong branded memories. While we all know the importance of first impressions, this report highlights the significance of a good last impression.

  19.09.18

• Understanding Asia

  Understanding Asia takes a look at the latest Ipsos research into society, markets and people within the APEC region. A monthly newsletter curated for our region.

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  Brands Publication

  The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

  This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.

  18.09.18
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  Fairfax Survey

  Steady performance by Morrison - Fairfax Ipsos poll

  The Labor Party retains its lead over the Coalition in the September 2018 Fairfax Ipsos Poll.

  17.09.18
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  Economic Pulse Publication

  Economic Pulse of the World - August 2018

  After an uptick last month, the average global economic assessment of national economies surveyed in 28 countries is down two points this wave with 46% of global citizens rating their national economies as ‘good’.

  07.09.18
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  Research Survey

  Fake News, Filter Bubbles and Post-Truth are Other People’s Problems…

  A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.

  06.09.18
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  Perils of Perception Survey

  Fake news – Ipsos Perils of Perception report

  Around the world, we think fake news, filter bubbles and post-truth are things that affect other people much more than ourselves, a major new Ipsos study of more than 19,000 people in 27 countries including Australia, and part of our long-running series on misperceptions of key social realities, The Perils of Perception, has revealed.

  06.09.18
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  Research Publication

  Four Ways Agile Research Will Evolve to Drive Innovation

  In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

  05.09.18