Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
The general objective is to check a website or a mobile app by analysing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analysed.
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Understanding Asia
Understanding Asia takes a look at the latest Ipsos research into society, markets and people within the APEC region. A monthly newsletter curated for our region.
Advances in science and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.
With the Abbott led Liberal-National coalition settled in for its first term, ‘The Economy’ has taken pride of place as the top issue facing the nation. Reaching number one on this chart is nothing to aspire to, and this will not come as welcome news for the newly established government who will spend the rest of their term negotiating what Australians might have finally accepted, that it is going to be a tough couple of years (at least) as we attempt to positively offset declining mining revenues.
As the Abbott led Liberal-National coalition settles in for its first term, ‘Healthcare’ (41%) and ‘Cost of Living’ (33%) continue their reign as the most important issues facing our nation. While relative concern for these issues is subject to some fluctuation, only twice in the Gillard era did another issue make its way into the top two concerns.
Anniversaries are observed, some with joy others with sadness. In a political cycle, anniversaries are used as pause points; an opportunity to compare where we are against where we were and where we are against where we were promised to be.
As we close on November’s election, the issues of most concern to Victorians’ have remained largely unchanged for some time. Anxiety around ‘Healthcare’ continues to lead the way, a few lengths ahead of the peloton; a pack that includes relative newcomer but now mainstay ‘Unemployment’, ‘Crime’, ‘Cost of Living’ and our (uniquely Victorian) worries around ‘Transport’.
In the second quarter of 2014 we saw Queenslanders continue their recent focus on unemployment and increase their focus on the economy and the cost of living.
