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Making Your Brands Irreplaceable
Consumers

Making Your Brands Irreplaceable

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Can we bridge the generational divide? The first step is understanding it
Society

Can we bridge the generational divide? The first step is understanding it

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Artificial Intelligence at Ipsos
Innovation

Artificial Intelligence at Ipsos

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  • Small Business Owners in Canada Continue to Struggle
    Economy Publication

    Small Business Owners in Canada Continue to Struggle

    We share insights from Ipsos’ quarterly Small Business Context tracking study which sees consumer confidence among small business owners is waning and their financial health is deteriorating.
  • Why Brands Need Social Insight Beyond Mainstream Social Media
    Social Media Publication

    Why Brands Need Social Insight Beyond Mainstream Social Media

    Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
  • Ipsos April Update
    Ipsos Update Publication

    Ipsos Update - April 2022

    This month sees us reflect on the impacts of the COVID pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the latest polling on the Ukraine conflict.
  • Ipsos Answers ESOMAR’s Questions to help online research buyers
    Online Research Publication

    Ipsos Answers ESOMAR’s Questions to help online research buyers

    The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
  • Two Years On: Lessons from COVID Times
    COVID-19 Publication

    Two Years On: Lessons from COVID Times

    Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.

  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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