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Can we bridge the generational divide? The first step is understanding it
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Can we bridge the generational divide? The first step is understanding it

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  • Consumer Economic Confidence Remains High

    Expectations About Interest Rates, Home Purchase Intentions, Job Security, and Personal Economic Forecasting Continue to Fuel Economic Confidence
    Seven in Ten (70%) Say Overall State of Canadian Economy is "Good," One in Three (34%) Think it will Improve
    Ipsos-Reid Canadian Economic Confidence Index Dips Slightly to 112.33, But Remains High
  • More Canadians Look To The Internet To Book Travel Plans

    Over one-third (36%) of Internet users have booked elements of travel plans, and even more (56%) have researched travel plans online, but the average number of bookings has dropped
  • BRITISH COLUMBIANS SEE ECONOMIC GOLD IN 2010 WINTER OLYMPICS

    Public Predicts Games Will Be a Boon to Provincial Economy (71%), Retail Sales (81%) and Tourism Spending (88%)
    Benefit Expected to Extend Beyond Host Cities; Majority Expect Games to Benefit Retail Sales (72%) and Tourism Spending (78%) In Their Own Region of the Province
  • Politics Survey

    Two-Thirds (66%) of Canadians Believe Blackout Result of Technical, Not Supply Problems - 61% in Ontario Agree

    Seven in Ten (71%) Confident Electricity Companies Will Be Able to Sustain Demand Over the Next Number of Years, However Just 58% of Ontarians Concur
    One in Three (34%) Willing to Pay More for Hydro In Order to Invest in a More Fail-Safe System - 42% in Ontario
    Premier Eves (71% - 73% in Ontario) Leads List as Doing a `Good Job' During Blackout
  • Healthcare Survey

    Canadians and The Question of a Low-Carb Diet

    Nine in Ten (93%) Try to Make Healthy Eating Decisions
    Eight in Ten (78%) Aware Low-Carbohydrates Diet Can be Part of Weight Reduction Plan
    One in Three (35%) Likely to Try a Premium Low-Carbohydrate Light Beer
  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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