Insights Hub

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• Trends & Prospective Survey

  Canadians And Dieting

  One In Four Canadians (26%) Are Currently Trying To Lose Weight Or Would Like To Lose Weight Through Diet
  One-Third Of Carb-Watchers (34%) Look To Cut Back On Alcoholic Beverages As Part Of Their Dieting Plans
  And, 23% Of All Canadians Indicate Likelihood To Buy An Alcoholic Beverage That Has Zero Carbs

  07.19.04
• Consumer Behavior Survey

  Bailey's Irish Cream Summer Fun Survey

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  07.19.04
• Politics Survey

  For The Record: 2004 Federal Election Polling Post Mortem

  How 3.78% of All Votes Cast On Election Night Handed The Liberals A Minority Government and The Conservatives A Back Seat
  Evidence Indicates That Last Hour Vote Shifting In Ontario and Quebec Had Greatest Impact on Outcome
  Election Polling and Seat Projection Methodologies and Apparatus Sound--Voters Shifted Intentions After Polling Results Released

  07.15.04
• Politics Survey

  Dead Heat In British Columbia

  NDP (38%, Down 6 Points) Lose Support To Greens (18%, Up 7 Points) Creating Tie With BC Liberals (37%, Unchanged)
  
  NDP Leader Carole James (54%) Continues To Lead Premier Gordon Campbell (35%) In Job Approval
  
  Three-in-Ten (30%) Think Province In Better Shape Than When Liberals First Elected; Four-in-Ten (42%) Say Worse Shape

  07.08.04
• Consumer Behavior Survey

  Canadian Recording Industry Association Publishes Clarification of Comments

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  07.07.04

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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• Economy Survey

  Canadians Concerned About Identity Theft

  Half Feel Only `Somewhat Well Informed' About Preventing Becoming Victim To Identity Theft

  06.30.04
• Media Measurement Survey

  More Canadians Than Ever Using The Internet To Look For A Job

  Eight And A Half Million Canadians Have Used The Internet In A Job Search

  06.29.04
• Politics Survey

  British Columbians - Federal Election Part II

  Residents Split On Whether Liberals (45%) Or Conservatives (40%) Will Win And Form Government
  
  Most Acceptable Minority Government Would Be A Liberal-Led, NDP-Supported Coalition

  06.26.04
• Politics Survey

  Canadians' Preferred Minority Government Combination: Liberals Supported By NDP

  Canadians Much More Receptive Of Liberal-Led/NDP-Supported Minority Government Than Conservative-Led/Bloc-Supported Minority Government

  06.26.04
• Politics Survey

  Conservatives Extend Lead In British Columbia

  Conservatives (38%) Lead NDP (26%) and Liberals (25%)
  
  Seat Projection Model Suggests Conservatives 24-28, Liberals
  4-8, NDP 2-6 - If Vote Held Tomorrow

  06.25.04
• Politics Survey

  Liberals And Conservatives Tied In Voter Support, But Tories Have Edge In Seats

  Seat Projection Model Suggests Conservatives Could Win Plurality Of Seats (115-119), Liberals (99-103), NDP (22-26), Bloc Quebecois (64-68)

  06.25.04