Insights Hub

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  Consumers Publication

  Price Matters: More Important Than Ever

  While price has always mattered, it has now emerged as a dominant factor influencing the decisions of Canadians. Here’s why.

  10.02.25
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  Society Publication

  Ipsos Reputation Council Report 2025

  The eighteenth sitting of the Reputation Council captures the candid perspectives of 161 senior corporate communicators across 19 global markets. The 2025 report equips business leaders with the foresight and tools to navigate challenges with confidence.

  09.22.25
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  Consumers Publication

  What the Future: Wellness – Canadian Edition

  Hear exclusive Canadian data from our Future of Wellness study.
  
  

  09.16.25
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  Brands Publication

  Introducing Brand Health Essentials

  Faster insights on the issues that matter

  09.16.25
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  Consumer Behavior Publication

  AI, friend or foe?

  As artificial intelligence gets its own minister and the federal government turns to it for service efficiencies, Canadians have their worries.

  09.09.25

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Well Being Publication

  What the Future: Wellness

  Read more about how technology and changing policy priorities are shaping everything from future healthcare to food, and how providers and companies can adapt.

  08.27.25
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  Society Publication

  Can we bridge the generational divide? The first step is understanding it

  Fairness. Opportunity. Success. Each generation sees these differently — and understanding those differences is the first step to connecting across Canada’s generational divide.

  08.14.25
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  Consumers Publication

  Making Your Brands Irreplaceable

  Read more about how name brands can use innovation to retain a competitive edge and differentiate themselves in the marketplace.

  08.11.25
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  Politics Publication

  Pragmatism Over Patriotism?

  Read more about how Canadians are recalibrating their relationship with America.

  07.16.25
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  Innovation Publication

  Artificial Intelligence at Ipsos

  Discover how Ipsos is pioneering the future with AI through platforms like Ipsos Facto and products such as Ipsos PersonaBot or Creative Spark AI, alongside new technologies like Agentic AI and synthetic data.

  07.07.25
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  Innovation Publication

  Personas in the Age of AI

  Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.

  06.27.25