Insights Hub

All content

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  Product Development Publication

  Ipsos Scratch OptiMix

  Optimizing the Scratch Product Offer at Retail

  06.01.18
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  Consumer Behavior Publication

  Autonomous World Webinar: How It Will Impact Your Industry

  View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behaviour.

  05.29.18
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  Neurosciences Publication

  Why jingles and Cher always make a comeback

  Say you’re walking around a city where you lived or worked in the past. All of a sudden, the melody and lyrics from a favorite old song pops into your head. While you hadn’t heard it in a decade, somehow walking the streets brings it back into your brain seemingly magically and very unexpectedly.

  05.25.18
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  Demographic change Publication

  CanadaNext

  Ipsos CanadaNext looks at the wave of change about to happen across Canada. Driven by demographic shifts and technology advancement our economy, our communities, our governments, our businesses, and our lives are about to change drastically.

  05.24.18
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  Consumer Behavior Publication

  How Super Mario can help you understand behavioral science

  For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.

  05.22.18

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Food & Beverage Publication

  ‘Natural’: What does it mean to consumers?

  Discover what Canadians think the term ‘natural’ means to them as it relates to food and beverage packaging.

  05.18.18
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  Public Opinion Publication

  Public Perspectives: The Royal Wedding

  Canadian and International Perceptions of the Royal Wedding and the Monarchy

  05.15.18
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  Food & Beverage Publication

  Canadian Meal Kit Craze

  Spawned by the ‘stir effect’ (the need to feed one’s family a home-cooked meal) together with the growing requirement for convenient, fresh/less processed and portioned options, Meal Kits usage has increased.

  05.08.18
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  Reputation Publication

  Unlocking the Value of Reputation

  The definitive link between corporate reputation and better business efficiency.

  05.07.18
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  Brand Influencers Publication

  Canada’s Most Influential Brands Share Insights

  Hear directly from the CMOs of Canada’s most influential brands.

  04.30.18
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  Public Opinion Publication

  Public Perspectives: Tolerance

  Is Canada a country divided? In this issue of Public Perspectives we examine Canadian public opinion toward tolerance, division, and sources of tension in Canada and around the world.

  04.26.18