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Making Your Brands Irreplaceable
Consumers

Making Your Brands Irreplaceable

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Can we bridge the generational divide? The first step is understanding it
Society

Can we bridge the generational divide? The first step is understanding it

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Artificial Intelligence at Ipsos
Innovation

Artificial Intelligence at Ipsos

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All content

  • Food & Beverage Publication

    The Disruptors: Millennials’ penchant for snacking

    Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs
  • The Ipsos Global Reputation Monitor
    Online Research Publication

    The Ipsos Global Reputation Monitor

    Reputation, Resilliency, and Results: Using Trust to Unlock the Value of Reputation
  • Advertising Publication

    Audiences or Programs?

    In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.
  • Food & Beverage Publication

    FIVE Food Fact: Ethnic Canadian Consumption Habits

    Did you know that ethnic Canadians tend to eat dinner much later in the evening? In fact, South Asians consume dinner between 9-11pm! Ipsos FIVE captures ethnicity as part of our tracking study.
  • Public Perspectives: Understanding Canadians
    Public Opinion Publication

    Public Perspectives: Understanding Canadians

    Ipsos’ biennial Understanding Canadians report examines how we live and work, our optimism for the future for ourselves and our children, and how our Canadian attitudes and expectations are changing.

  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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