Insights Hub

All content

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  Audience Measurement Publication

  The Age of the Algorithm

  If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?

  06.30.17
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  Public Opinion Publication

  Should Canada Expand Train Travel?

  With shifting attitudes toward transportation challenges there is renewed interest in assessing rail travel in Canada. From High Frequency Rail to High Speed Rail options Ipsos reviews the need to understand public perceptions.

  06.26.17
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  Market Research Publication

  Applied Behavioral Science, The Sequel

  In this recorded webinar, we explore ways that Behavioral Science can be applied in a market research context.

  06.20.17
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  Patients Publication

  Is Social Intelligence Creating a Paradigm Shift?

  Ipsos’ Stefan Maas highlights why using online patient generated conversations can help develop your communication strategy
  

  06.15.17
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  Government Publication

  Public Perspectives: Universal Basic Income

  What Do Canadians Think About Universal Basic Income?

  06.14.17

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Food & Beverage Publication

  The Disruptors: Millennials’ penchant for snacking

  Millennials’ penchant for snacking is serving up both challenges and opportunities for retailers and CPGs

  06.02.17
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  Online Research Publication

  The Ipsos Global Reputation Monitor

  Reputation, Resilliency, and Results: Using Trust to Unlock the Value of Reputation
  

  05.24.17
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  Advertising Publication

  Audiences or Programs?

  In a recent White Paper, programmatic demand-side platform provider, TubeMogul, referred to ‘the unstoppable shift to audience-based buying’ in the U.S. television market, arguing that inefficiencies in the way TV advertising has traditionally been bought and sold, as well as advances in the way people receive their TV content, will lead inevitably to a time when more and more of it will be traded programmatically.

  05.23.17
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  Food & Beverage Publication

  FIVE Food Fact: Ethnic Canadian Consumption Habits

  Did you know that ethnic Canadians tend to eat dinner much later in the evening? In fact, South Asians consume dinner between 9-11pm! Ipsos FIVE captures ethnicity as part of our tracking study.

  05.10.17
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  Public Opinion Publication

  Public Perspectives: Understanding Canadians

  Ipsos’ biennial Understanding Canadians report examines how we live and work, our optimism for the future for ourselves and our children, and how our Canadian attitudes and expectations are changing.

  05.09.17
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  Ethnography Publication

  Because Real People Tell Little White Lies

  View this recorded webinar to learn more about the ethnographic spectrum, with a special deep dive into our award-winning approach to ethnography.

  05.04.17