Insights Hub

AI can shop for you. But will consumers let it?

AI can shop for you. But will consumers let it?

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The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

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The Reputation Council Report 2026

The Reputation Council Report 2026

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All content

  • Advertising Publication

    The Rise of Fakism

    From fake news to hacking advertising, fakism can be a disruptive creative strategy advertisers can use to get more attention.
  • Connected Health Publication

    How ready are Canadians to embrace digital health technologies?

    There are plenty of tools available for personal health monitoring, but public policy has not kept up with developments.
  • Food & Beverage Publication

    Public Perspectives: Sugar

    Sugar has received a huge share of attention, potentially because (compared with other elements of the diet) it is a component which can be more easily targeted in what we consume.
  • GenPop, powered by Ipsos
    Market Research Publication

    GenPop: October Edition

    GenPop is a new online magazine from Ipsos about people and what makes them tick.
  • GenPop Canadian Mobile Payments
    Mobile Payment Publication

    What’s keeping Canadians from adopting mobile payments?

    Almost half of Canadians made a purchase by tapping a contactless credit or debit card in a store, coffee shop or other location in the first half of 2017, according to the Ipsos Personal Cardholder Study. Yet despite relatively high awareness of mobile pay on the big three platforms —Apple, Android and Samsung— users number in the just the low single digits.

  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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