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• Advertising Publication

  Capturing Cool in Western Canada

  Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining `coolness' is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand's life itself. Recently, I presented research specifically conducted for the BC Marketing & Advertising industry on "What's Cool in the West". The presentation examined not only what is considered cool in Western Canada, but also, what brands can do in order to be cool. Findings showed that the perception of what's cool has changed, and while the pursuit of achieving this enviable status is oftentimes challenging, the endeavor can be simplified by some easy steps.

  12.02.15
• Public Opinion Publication

  Unhealthy Foods: More Nudging or Mandating

  by Mike Colledge

  12.02.15
• Marketing Publication

  Putting It All On The Table

  As the world continues to evolve, so do our eating habits. A surge of new trends--from shrinking household sizes, to a focus on convenience and wellness, to widespread access to information--are impacting who we eat with, what we consume, when and where we eat, and of course, why we eat what we do.

  12.02.15
• Public Opinion Publication

  Public Perspectives: Climate Change on the National and Global Issue Agenda

  November 2015

  11.24.15
• Public Opinion Publication

  Public Perspectives: Immigration, Refugees & Security

  November 2015

  11.20.15

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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• Advertising Publication

  What's Cool in the West Interview

  In this interview with Roundhouse Radio, Ipsos' Michael Rodenburgh shares results of a new study on "What's Cool in the West".

  11.05.15
• Marketing Publication

  Causes We're Loyal To

  Almost half of Canadians consider themselves loyal to brands that support good causes.

  10.29.15
• Mobile Publication

  Mobile Matters this Holiday Season

  by Karen Beck

  10.29.15
• Marketing Publication

  Cause It's Good

  by Jessica Avery

  10.29.15
• Public Opinion Publication

  Expectations of the New Government

  by Mike Colledge

  10.29.15
• Public Opinion Publication

  Public Perspectives: Expectations of the New Government

  October 2015

  10.27.15