Insights Hub

All content

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  Society Publication

  Changing Attitudes and Actions Towards Climate Change

  Here are the three things that Canadians say are the most likely to get them to change their behaviours, and take steps to address climate change.

  10.05.24
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  Food & Beverage Publication

  The Culinary Kaleidoscope: VANTAGE 2024

  Hear more about the unique influence of Canada's diverse multicultural population on the foodservice industry, as well as a comparative study of chain restaurants and independent stores.

  03.05.24
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  Society Publication

  Are we prepared for population decline?

  New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.

  02.05.24
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  Ipsos Update Publication

  Ipsos Update – May 2024

  Earth, plastics, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

  01.05.24
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  Society Publication

  Harnessing the Power of Generative AI for Marketing Insights

  At Ipsos, we've been at the forefront of this AI revolution. Here’s how.

  15.04.24

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Shopper Publication

  How Context Can Inspire Brand Growth

  Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.

  12.04.24
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  Media Publication

  The Power of the ESG x Brand Collaboration

  Read more about how ESG activities can work in service of the brand to strengthen brand equity.

  08.04.24
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  Society Publication

  Shifting Shoppers’ ESG Attitudes to Action

  Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.

  08.04.24
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  Ipsos Update Publication

  Ipsos Update – April 2024

  Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

  02.04.24
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  Consumers Publication

  The Vibrant Fringes: Spotting opportunities beyond the mainstream

  Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.

  11.03.24
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  User Experience Publication

  Why Accessible UX Matters

  Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.

  07.03.24