The Most Influential Brands in Canada, 2017

Influence doesn't happen by accident. Top companies invest in their brands and use their elevated position to model good corporate citizenship. After seven years of assessing Canada's most influential brands, Ipsos has identified five key drivers of influence: trustworthiness, engagement, leading edge, good corporate citizenship and a strong presence.

Download this paper to learn more about which brands are on the Top 10 list, and which are moving up the ranks quickly to possibly become next year's winners.

This year we've also profiled a few brands that have seen recent challenges but are slowly regaining their influence. Suffice it to say, there are lessons here for all brands to consider.

Learn more about the Most Influential Brands in Canada, 2017:

• Video: Canada’s Most Influential Brands Share Insights
• Press Release: Ipsos announces seventh annual Top 10 Most Influential Brands in Canada