Has the Year of Mobile come and gone?

Back in 2008, 24% of marketers agreed successful companies used a social media site, such as Facebook or Twitter as a direct marketing tool. In 2014, that number had risen to 70%. This is just one of the trends Steve Levy discussed at the Digital Religion conference in Toronto, who shared 10 digital marketing trends we've observed after ten years of tracking via the Digital Pulse Survey.

1. The 'perceived effectiveness' of digital has increased among marketers.
2. Budgets have increasingly shifted in favour of digital.
3. Email marketing is still alive and healthy.
4. Some aspects of Digital over the past years were Fads (electronic CRM, behavioural targeting, microblogging, online interactive gaming, daily deals and viral marketing) and have been removed from the survey.
5. The marketing community is more educated on digital and the senior management is taking a more active role in digital marketing plans.
6. If we look at mobile in a holistic manner (search, social, online video) maybe the Year of Mobile have come and gone without us realizing it happened.
7. Social is here to stay and is now is part of the marketing narrative.
8. Marketers recognize they need more internal resources for digital marketing.
9. Almost half the marketers said their reliance on agencies had increased.
10. Best practices for digital marketing mirror those in traditional marketing.