Want to rock your communications plan like a pro? We have five tips, starting off with this: campaigns are stronger when played across several touchpoints. When we compare the results of pre-testing a single touchpoint with testing an entire multi-touchpoint campaign, on average we see an uplift of 14% Attention, 31% Consideration, and 38% Brand Desire.
Download this paper to read all five tips now.
[Event]Canadian Gaming Summit
Join Ipsos’ Paige Schoenfeld who will be co-presenting with the BCLC sharing research highlights from a study examining the market potential of Millennials. In fact, you’ll hear why the results drove the BCLC to re-think player acquisition and create new strategies around advertising, player segmentation and product strategy.